We help brands re-orient their message strategy and content from product-centric feature/benefit descriptions to buyer-centric value narratives. The result is content that your buyers and sales teams will actually consume — resulting in improved marketing ROI and shorter sales cycles.
We do not replace internal content teams — we improve their effectiveness by providing message strategy, message maps, content templates, and expert guidance to drive engagement across the customer journey.
We believe that your MarTech stacks are only as effective as the messages they deliver. In the end, complex sales transactions happen between people and that’s why insight-led narratives and stories told by your best customers are critical for building trust and converting trust into sales.
We conduct buyer research to build buyer personas, customer journeys and stakeholder maps to guide the development of message strategy with tailored value propositions to specific segments and decision stakeholders. We have conducted research with hundreds of your best customers and understand what persuades and compels them.
Founded by a B2B CMO, we know how to simplify complex subject matter and write for B2B audiences. The results are fewer edit rounds, faster production turnaround, and improved ROI. We know how your best customers make choices so we know how and where they consume messages just like yours.
We go beyond the lead generation “funnel” to develop messaging and content marketing assets for the entire customer lifecycle: customer acquisition, retention and advocacy. We support Marketing, Sales and Customer Experience (CX) teams to deliver a consistent message and voice.
Primary research to build credible buyer personas and customer journeys. This removes the guesswork when building message strategy and producing content assets.
Alignment of message strategy to customer value. This ensures you are focused on the needs of the buyer and your content gets read.
Copy, design, video, animation, and digital -- focused on buyer engagement and creating preference (not winning awards).
More than sales collateral - sales tools. Insight-led narratives, customer stories and visual aid to build trust and shorten sales cycles.
Any strategy lives or dies on the basis of its customer value proposition.
Companies unable to articulate business value experience 24% longer sales cycles and 20% deeper price discounting.
Companies that personalize communications to buyers can reduce acquisition costs by as much as 50% and increase efficiency of marketing spend by 10-30%.