We improve marketing ROI and shorten sales cycles by tailoring value proposition narratives and content to buyers, segments, and named accounts (ABM) to support lead generation and sales enablement.
We believe that words are more powerful than software and that MarTech stacks are only as effective as the messages they deliver. In the end, complex sales transactions happen between people, thus, buyer-centric messaging is critical to build trust and convert trust into sales.
We conduct buyer research to construct buyer personas, customer journeys and stakeholder maps to guide the development of message strategy and to tailor value propositions to specific segments and buyer personas. We have conducted research with hundreds of your best customers and we understand what persuades and compels them.
Founded by a B2B CMO, we know how to simplify complex subject matter and write for B2B audiences. The results are fewer edit rounds, faster production turnaround, and improved ROI. We know how your best customers make choices so we know how and where they consume messages just like yours.
We go beyond the lead generation “funnel” to develop messaging and content marketing assets for the entire customer lifecycle: customer acquisition, retention and advocacy to increase engagement and CLTV. This also means creating content that is tailored to the content consumption preferences of your best customers throughout their lifecycle.
Primary research to build credible buyer personas and customer journeys. This removes the guesswork when building message strategy and producing content assets.
Alignment of brand positioning, value propositions (segment, persona), and sales talking points to ensure consistent messaging across the entire customer journey.
Copywriting, creative, and delivery of modular content assets to support the entire customer lifecycle (pre-sale, sale, on-boarding, usage, advocacy).
Insight-led narratives and visualizations to increase sales close rates and accelerate the sales cycle.
Any strategy lives or dies on the basis of its customer value proposition.
Companies unable to articulate business value experience 24% longer sales cycles and 20% deeper price discounting.
Companies that personalize communications to buyers can reduce acquisition costs by as much as 50% and increase efficiency of marketing spend by 10-30%.