Blog - B2B Content Agency
B2B content marketing insights and best practice ideas for creating relevant content that engages and converts.
content marketing
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Buyer Journey Insights for Sales Enablement Content

The Sales Enablement Society conference in Dallas last week brought together sales enablement professionals and platform vendors from around the world. From Robert Racine (VP of Global Sales Enablement at Wipro) to industry analysts, sales professionals and marketers were exchanging ideas and perspective on how...

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ABM is Hot, But are B2B Brands Forgetting the “A”?

Account-Based Marketing (“ABM”) is hot as B2B brands rush to yet another set of technology tools (IP-targeted ad delivery + website personalization) to deliver relevant information that engages prospects.  But instead of marketing to the account level, are some just exercising “VBM” (vertical based marketing)...

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A Different Approach to Audience Segmentation

Let’s begin this post with a single assumption: you want to outperform your competitors in terms of sales results.   If you are a marketer, this means developing a marketing and segmentation strategy for delivering more, better, and/or higher value leads to your Sales organization than your...

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Sell Outcomes, Explain Methodology

One area B2B marketers can improve to accelerate revenue growth is becoming customer-centric in their communications.   In a prior post, we described the need for brands to develop a quantifiable value proposition that clearly illustrates how they help customers make money, save money, mitigate risk, or...

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Selling Value Requires a Value Proposition

Today's sales and marketing professionals are under increasing pressure find, engage, and close more prospects than ever.  While the amount of digital information available to B2B buyers has increased, their attention span for truly reading it has decreased. This means that more brand/product information is...

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