The AMA estimates that 90% of marketing materials go unused by Sales, while figures from global research firm IDC pegs the figure at 80%. The cause?
Sales content is difficult to find and is not modular to support stage-based selling during the buyer journey.
Download our guide Improving Content Marketing ROI for Sales Enablement to learn:
- The importance of replacing content silo’s with a content repository for ease of access
- Tips for organizing assets by segment, persona, and buying stage for ease of use
- Ways to empower sales reps to build content on-demand while preserving brand governance