Brand Haiku #29: Bank Brands - B2B Content Agency
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Brand Haiku #29: Bank Brands

Banks compete in a cluttered and regulated market. To differentiate itself, a bank brand must have a highly defined primary target customer. Then the bank can identify the two or three specific benefits that this customer is seeking from a bank. Now the brand becomes a clear choice for that customer.


Branding, Content & Messaging


July 21, 2017