Brand Haiku #16: Brand and Financial Portfolios - B2B Content Agency
57368
portfolio_page-template-default,single,single-portfolio_page,postid-57368,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #16: Brand and Financial Portfolios

In order to realize the desired investment objectives, financial portfolios are built with specific ‘categories’ of products. In order to realize the desired business objectives, brand portfolios are built with specific ‘categories’ of brands. To be successful, both brand and financial portfolios must be flexible, resilient, and mitigate risk.

Category:

Branding

Date:

August 3, 2017