Brand Haiku #32: Brand Dilution - B2B Content Agency
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Brand Haiku #32: Brand Dilution

Every brand can be diluted, its equity reduced, and its future placed in doubt. Although the NFL has many, many thousands of hours of brand-building video, it took only one ten-second clip to introduce negative and unfavorable associations in the mind of the customer. Brand leadership is as important as business leadership.

Category:

Branding

Date:

July 18, 2017