Brand Haiku #56: Brand Extensions - Sports - B2B Content Agency
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Brand Haiku #56: Brand Extensions – Sports

A brand extension is the use of an existing brand name on a new product in a different category. Think NFL, NHL, MLB. These brands sell toasters, office chairs, neon lights, memorabilia, clothing, lamps and much, much more. Sports brands are the only brands that ‘extend’ profitably into dozens of categories.

 

Category:

Branding

Date:

June 24, 2017