Brand Haiku #28: Luxury Brands - B2B Content Agency
57413
portfolio_page-template-default,single,single-portfolio_page,postid-57413,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #28: Luxury Brands

To become a luxury brand, you need the following three attributes: The first is nostalgia—the brand needs to be associated with a better time and place. The second is the perception of scarcity and rarity. The third is the privileges of membership. A brand with these attributes commands a premium price.

Category:

Branding

Date:

July 22, 2017