Brand Haiku #35: Brands and Qualitative Research - B2B Content Agency
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Brand Haiku #35: Brands and Qualitative Research

Qualitative research is both a science and an art. The science is to develop a demographic and psycho-graphic profile of the external stakeholders to be interviewed. The art of conversation is required to immediately develop a credible and intimate relationship with each interviewee. The right person, the right question, the right answer. Context and content will yield the knowledge you seek.





July 15, 2017