Brand Haiku #38: Brand Loyalty - B2B Content Agency
57433
portfolio_page-template-default,single,single-portfolio_page,postid-57433,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #38: Brand Loyalty

If loyalty means the repetition, periodicity, and frequency of a purchasing decision — we can measure this. If loyalty means higher barriers to entry, the ability to command a premium price, and a source of sustainable competitive advantage — we have difficulty measuring this. If loyalty means customer-evangelization, we can’t measure this.

Category:

Branding, Branding

Date:

July 12, 2017