Brand Haiku #47: Brand Leadership - B2B Content Agency
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Brand Haiku #47: Brand Leadership

Brand leaders do the following things every week:

  • Talk with one key customer and confirm why that customer purchased the brand
  • Confirm the positioning of their key competitor
  • Provide continuing brand education to every client-facing employee
  • Review the deliverables from all agencies-of-record.

This is how leading brands become brand leaders.

Category:

Branding

Date:

July 3, 2017