Brand Haiku #49: Brand Managers - B2B Content Agency
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Brand Haiku #49: Brand Managers

Brand managers are responsible for the daily administration of their brands. Best-in-class brand managers conduct the following activities semi-annually:
• Measure message adoption: Which messages continue to resonate?
• Competition assessment: Have any brands changed their position within the category?
• Scenario planning: How to manage a new and highly disruptive offering?

Think Managed Care.

Category:

Branding

Date:

July 1, 2017