Brand Haiku #23: Brand - Mind and Marketplace - B2B Content Agency
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Brand Haiku #23: Brand – Mind and Marketplace

A brand must establish itself in the mind of the customer before it can establish its position in the marketplace. In the customer’s mind:

  • Wal-Mart—lowest-cost provider
  • Target—style at a bargain
  • Macy’s—the middle-class
  • Neiman Marcus—the affluent
  • Hermes—the 1%

And so it is in the marketplace.

Category:

Branding

Date:

July 27, 2017