Brand Haiku #50: The Brand Narrative - B2B Content Agency
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Brand Haiku #50: The Brand Narrative

To build and manage the meaning of your brand’s narrative, you will need:
• The Single Word: the premier idea you want to own in the mind of the customer and in the marketplace
• The Benefits: the main reasons a customer chooses your brand
• The Brand’s Personality: the characteristics of your brand

Category:

Branding

Date:

June 30, 2017