Brand Haiku #12: Brands and the Three C's - B2B Content Agency
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Brand Haiku #12: Brands and the Three C’s

Brand. Company. Competition. Customer. Your Company: brand defines the promise your company makes to its customers. Your Competition: brand differentiates you from your competitors in the minds of your customers. Your Customer: brand communicates the benefits of buying your products to your customers. Brand is your connective tissue.

 

Category:

Branding, Content & Messaging, Sales

Date:

August 7, 2017