Brand Haiku #26: The Brand Promise - B2B Content Agency
57411
portfolio_page-template-default,single,single-portfolio_page,postid-57411,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #26: The Brand Promise

Coke promises to quench your thirst. Disney promises family entertainment. Wal-Mart promises the lowest cost. Whether yours is a business-to-business or a business-to-consumer brand, whether it is a regional brand or a global brand, it must have a promise. And every employee must know how to keep their brand’s promise.

Category:

Branding

Date:

July 24, 2017