Brand Haiku #33: Brand Rejuvenation - B2B Content Agency
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Brand Haiku #33: Brand Rejuvenation

Established brands are resilient, resourceful, and elastic. But good health is not a permanent condition. Brand Rejuvenation is necessary when the:
• Emotional benefits are irrelevant
• Functional benefits are not contemporary
• Competitors have repositioned your brand
• Category in which you compete has become cluttered
The primary objective is to manage the meaning of your brand.

Category:

Branding

Date:

July 17, 2017