Brand Haiku #15: Brands and Counting - B2B Content Agency
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Brand Haiku #15: Brands and Counting

It is said that for most of human history, we have counted as follows: one, two, three, many. A brand should have three benefits, three personality traits, three features, three messages, and three points-of-differentiation. Any more than three is one too many. Any more than three does not count.


Branding, Content & Messaging, Sales


August 4, 2017