Brand Haiku #42: Branding a Day of the Week - B2B Content Agency
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Brand Haiku #42: Branding a Day of the Week

Take a generic word like Friday, add a modifier like Black, and you have created a brand. It has a primary target customer, provides a clear benefit, and engenders a unique set of behaviors. This brand is so elastic, that it can extend for three consecutive days.


Branding, Marketing


July 8, 2017