Brand Haiku #45: Brands are Ideas - B2B Content Agency
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Brand Haiku #45: Brands are Ideas

Brands are ideas because ideas:
• Live in the mind
• Rationalize new decision-making
• Introduce new behaviors
• Create choice and differentiation
• Establish meaning and relevance in our lives
• Create a sense of well-being and satisfaction
• Develop loyalty and belonging
• Have a distinct, predictable life-cycle

But, of course, not all ideas are brands.

Category:

Branding

Date:

July 5, 2017