Brand Haiku #34: Brands Build Trust - B2B Content Agency
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Brand Haiku #34: Brands Build Trust

There are three distinct stages for building trust:
• The brand must appear worthy of trust
• Then it can be seen as trustworthy
• Once trustworthy, the brand can become a trusted authority
No other asset, whether tangible or intangible, builds a trusted authority as rapidly, thoroughly, and sustainably as a brand.

 

Category:

Branding

Date:

July 16, 2017