Brand Haiku #3: Brands Mitigate Product Development & Acquisition Risk - B2B Content Agency
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Brand Haiku #3: Brands Mitigate Product Development & Acquisition Risk

In the mind of the Xerox customer, the brand is not elastic enough to stretch from office copiers to office computers.

 

In the mind of the Caterpillar customer, the brand is elastic enough to stretch from machinery to footwear.

 

You must measure the elasticity of your brand.

 

Category:

Branding, Marketing

Date:

August 16, 2017