Brand Haiku #57: Brands Recycled - B2B Content Agency
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Brand Haiku #57: Brands Recycled

They are bringing back the Lincoln Continental brand. The key brand associations are:
• 20th Century
• American
• Luxury
• Expensive

The brand is attempting to create new relevance and meaning by refreshing the brand name Lincoln Continental Concept. Consumers don’t know what a Concept car is—or why they should buy one.

 

Category:

Branding

Date:

June 22, 2017