Brand Haiku #9: Brands are About Sacrifice - B2B Content Agency
portfolio_page-template-default,single,single-portfolio_page,postid-57350,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #9: Brands are About Sacrifice

There are over one million words in the English language. And every word has a unique meaning. The strongest brands are those that choose one word and, as a result, have a unique meaning. For example, Google has chosen ‘search’, Disney has chosen ‘family’, and MasterCard has chosen ‘priceless’. Choose your word carefully. Sacrifice is good.


Branding, Content & Messaging


August 10, 2017