Brand Haiku #13: Brands that Self-Heal - B2B Content Agency
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Brand Haiku #13: Brands that Self-Heal

General Motors selling cars with known defects. Major League Baseball players abusing steroids. Martha Stewart guilty of conspiracy and obstruction of justice. These brands are self-healing because they share three attributes:
•Elasticity—competing in numerous sub-categories simultaneously
•Strong Competitive Positioning—preferred choice
•Archetypal Stories of Origin—foundational and shared myths

Category:

Branding

Date:

August 6, 2017