Brand Haiku #8: How Much is Your Brand Worth? - B2B Content Agency
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Brand Haiku #8: How Much is Your Brand Worth?

We have been repeatedly taught about the resistance of any intangible, such as a brand, being accurately quantified on a balance sheet. We disagree. Every day, every hour, and every minute consumers and companies are purchasing brands. Conduct qualitative research with your best customers. They will tell you how much your brand is worth.

Category:

Branding

Date:

August 11, 2017