Brand Haiku #7: A Commodity Plus a Brand = A Premium Price - B2B Content Agency
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Brand Haiku #7: A Commodity Plus a Brand = A Premium Price

An orange … is an orange … is an orange. Unless, of course, that orange on a tree just happens to be a Sunkist™ orange, a brand that 80% of consumers know and trust. Invest in your commodity. And invest in your brand.

Haiku Applied

Category:

Branding

Date:

August 12, 2017