Brand Haiku #46: Building a Global Brand - B2B Content Agency
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Brand Haiku #46: Building a Global Brand

In order to become global, a brand must stand for a truly universal idea such as home, freedom, safety, family, music, health, happiness, simplicity, intelligence, friendship, or success. Brand stewards must sacrifice—they must choose just one idea for their brands. Two ideas is one idea too many.

Category:

Branding

Date:

July 4, 2017