Brand Haiku #21: Capital Campaign Brands - B2B Content Agency
57403
portfolio_page-template-default,single,single-portfolio_page,postid-57403,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.8,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Brand Haiku #21: Capital Campaign Brands

Every large non-profit organization seeking to raise funds with a capital campaign must create a brand for that campaign. The campaign brand should express the key benefits, associations, and personality traits of the organization’s brand. The campaign brand should add new, strong, favorable, and unique characteristics to the organization’s brand.

Category:

Branding

Date:

July 29, 2017