Brand Haiku #51: Changing a Brand's Name - B2B Content Agency
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Brand Haiku #51: Changing a Brand’s Name

The name of an established brand should be changed only when:
• The name no longer describes what the brand promises
• The customer no longer finds the name relevant or contemporary
• The market no longer trusts the brand
Introducing a new name is much harder than retiring an old one.

 

Category:

Branding

Date:

June 29, 2017