Brand Haiku #10: Who Needs a Brand? - B2B Content Agency
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Brand Haiku #10: Who Needs a Brand?

Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t. They work for companies that will pay them the most for what they know. But customers do. Don’t believe us? Try competing in a market without a brand. Customers choose brands—they don’t buy companies.


Branding, Content & Messaging


August 9, 2017