Brand Haiku #54: Customers Do Not Make Brands Sick - B2B Content Agency
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Brand Haiku #54: Customers Do Not Make Brands Sick

Brand stewards and managers are responsible for a brand’s long-term health and its daily care. When a brand becomes stagnant, when it loses its meaning and relevance, it is not the fault of the customer. Only the brand’s stewards and managers can return it to health.

Category:

Branding

Date:

June 26, 2017