Brand Haiku #44: The Elevator Speech - B2B Content Agency
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Brand Haiku #44: The Elevator Speech

The Elevator Speech should be approximately twenty-five words. The key source of these twenty-five words should be the Brand Foundation Story. These words should already exist in the mind of the primary target customer. The Elevator Speech should communicate the key reason the primary target customer should choose the brand.

Category:

Branding

Date:

July 6, 2017