Brand Haiku #24: Financial Services Brands - B2B Content Agency
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Brand Haiku #24: Financial Services Brands

Financial services brands promote customer-behaviors that are not elicited from the brands in any other category. First, their customers give them the inventory—the capital their businesses need to succeed. Second, they don’t promise their customers financial success. And the strongest financial services brands command a premium price.


Branding, Marketing


July 26, 2017