People, places, and companies become brands. The most successful brands become icons. They represent culture—a way of life.
- Companies: Coca Cola. Apple. Harley Davidson.
- Entertainers: Marilyn Monroe. James Dean. Marlon Brando.
- Places: New York. Paris. Beijing.
- Leaders: Abraham Lincoln. Winston Churchill. Franklin Roosevelt.
- Athletes: Muhammad Ali. Michael Jordan. Babe Ruth.