Brand Haiku #53: Brands - The Mind and the Category - B2B Content Agency
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Brand Haiku #53: Brands – The Mind and the Category

There is no maximum number of brands we can hold in our minds. But there is a finite number of categories we can maintain in our minds. For a brand to be considered, it must live in a category. And its position in that category must be strong and favorable.

Category:

Branding

Date:

June 27, 2017