Brand Haiku #55: Museums and Brands - B2B Content Agency
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Brand Haiku #55: Museums and Brands

Museums organize themselves in their category the way that businesses do in their category.
Take Boston.
• There is the Museum of Fine Arts—the generalist
• There is the Science Museum—the specialist
• There is the Boston Children’s Museum—another specialist
• There is the Isabella Stewart Gardner Museum—the boutique for the fine arts

Category:

Branding

Date:

June 25, 2017