Brand Haiku #20: Naming Your Brand - B2B Content Agency
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Brand Haiku #20: Naming Your Brand

It is very expensive to change the name of a brand. Customers are lost. Markets become confused. Competitors have a new advantage. Choose a name that describes your business. Create one that clearly, crisply differentiates you from your competitors. And you must own the .com—the top-level domain for commerce.


Branding, Marketing


July 30, 2017