Brand Haiku #30: Non-profit Brands - B2B Content Agency
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Brand Haiku #30: Non-profit Brands

For-profit companies differentiate themselves in the category in which they compete. So it is for non-profit institutions.
• American Cancer Society: all cancers
• St. Judes Children’s Research Hospital: childhood cancers
• Susan G. Komen: breast cancer
• The Leukemia & Lymphoma Society: blood cancers
You must be a choice in order to be chosen.

Category:

Branding

Date:

July 20, 2017