Brand Haiku #31: "Place" Branding - B2B Content Agency
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Brand Haiku #31: “Place” Branding

In the mind of the customer, ‘place’ owns strong and favorable associations.
• Au Bon Pain is just a bakery/café with a French name
• Matsui is just an electrical retailer with a Japanese name
• Frusen Glädjé is just an ice cream with a Swedish name
‘Place’ creates choice and commands a premium price.

Category:

Branding

Date:

July 19, 2017