Brand Haiku #17: Smaller Brands - Smaller Data - B2B Content Agency
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Brand Haiku #17: Smaller Brands – Smaller Data

Big data—quantitative research—is the province of big brands. Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers. Each interview should be about fifteen minutes and recorded with the permission of the interviewee. Smaller data equals big data.

Category:

Branding, Marketing

Date:

August 2, 2017