Brand Haiku #17: Smaller Brands - Smaller Data - B2B Content Agency
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Brand Haiku #17: Smaller Brands – Smaller Data

Big data—quantitative research—is the province of big brands. Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers. Each interview should be about fifteen minutes and recorded with the permission of the interviewee. Smaller data equals big data.


Branding, Marketing


August 2, 2017