Brand Haiku #37: The Narrower the Focus, the Stronger the Brand - B2B Content Agency
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Brand Haiku #37: The Narrower the Focus, the Stronger the Brand

In the mind of the customer, Amazon is an extremely elastic brand—books, music, clothing—anything that can be put in a box. But Amazon is not a healthcare provider, a software business, or a mutual fund company. A brand that stands for everything will not be chosen.

Category:

Branding

Date:

July 13, 2017