Brand Haiku #52: The United States Postal Service Brand - B2B Content Agency
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Brand Haiku #52: The United States Postal Service Brand

The consumer perceives a postal stamp as the USPS logo. No other brand has permission from its customers to create so many logos—and to express all of them simultaneously. And no other brand’s logos are collected so avidly, traded so actively, or appreciate in value so consistently.

 

Category:

Branding

Date:

June 28, 2017