Brand Haiku #11: What Brands are Best at Doing - B2B Content Agency
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Brand Haiku #11: What Brands are Best at Doing

  • Creating choice—you cannot be chosen unless you are a choice
  • Simplifying complex purchasing decisions
  • Signaling assurance and guaranteeing quality
  • Commanding a price-premium
  • Developing long-term customer loyalty
  • Organizing markets for customers
  • Communicating leadership
  • There is no other asset, whether tangible or intangible, that can deliver this much value.

 

Category:

Branding

Date:

August 8, 2017