Brand Haiku #36: When a Brand Dies - B2B Content Agency
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Brand Haiku #36: When a Brand Dies

A brand is a living asset. As such, it has a lifespan. A brand dies when customers no longer see it as a choice. The cause may be competition, disruptive technologies, or owner negligence. Sometimes the brand name has lingering value. Speculators collect dying brands, believing that everything old is new again.

Category:

Branding

Date:

July 14, 2017