Brand Haiku #40: When News Brands Moved Online - B2B Content Agency
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Brand Haiku #40: When News Brands Moved Online

News brands differentiate themselves online not by their published content but by the manner in which they display the content of their advertisers. CNN has replaced headlines with advertisements. NPR thanks a sponsor for ‘supporting today’s home page’. Yahoo places ads in multi-purpose right and left columns. Advertisers’ content will not create sustainable differentiation nor competitive advantage for a brand.


Branding, Marketing


July 10, 2017