Brand Haiku #19: Why Brands Fail - B2B Content Agency
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Brand Haiku #19: Why Brands Fail

When the brand fails, the business fails—because customers buy brands not companies. There is a recognized set of failure-factors for brands:
• Customers have more contemporary choices
• A discontinuous innovation enters the category and the market
• The functional and emotional benefits of ownership have lost their significance

When business declines—invest in the brand.

Category:

Branding

Date:

July 31, 2017