SiriusDecisions suggests that 60-70% of content produced by B2B companies goes unused, while research by Corporate Visions suggests it is even higher (90%). We can show you how to avoid this trap while increasing campaign engagement and conversion.
Download our guide Improving Content Marketing ROI to learn:
- Ways to improve your buyer insight collection to guide message development
- The importance of tailoring value propositions to segments, buyer personas and accounts (ABM)
- Why emphasizing both business value and personal value is critical to influencing buyers
- Tips for building the business case for tailoring messaging for lead generation & sales enablement