SiriusDecisions suggests that 60-70% of content produced by B2B companies goes unused, because B2B buyers are overwhelmed with vendor content that they don’t trust because it lacks relevancy. Consequently, 2016 research by CEB reveals that 69% of marketers cannot demonstrate the business impact of their content marketing efforts.
We can show you how to avoid this trap by improving messaging and content relevancy to build trust with buyers and convert trust into sales.
Download our guide Improving Content Marketing ROI to learn:
- Ways to improve your buyer insight collection to guide message development
- The importance of tailoring value propositions to segments, buyer personas and accounts (ABM)
- Why emphasizing both business value and personal value is critical to influencing buyers
- Tips for building the business case for tailoring messaging for lead generation & sales enablement