Effective thought leadership is less about defining a unique POV and more about how to help buyers realize business and personal value. Marketers have two levers available — increase the gain or reduce the pain. Many marketers emphasize the business and personal value of adopting their solution, but fail to show buyers that their frustrations with the status quo are actually more painful than change.
Download our guide Improving Thought Leadership Results to learn:
- Why your thought leadership strategy should deliver fresh ideas instead of unique POV
- The importance of balancing tailored messages with common stakeholder priorities
- The importance of developing a lifecycle approach across the customer journey
- Tips for expanding your content creation ecosystem to do more, with less